BSBADV501 Develop a media plan

You will develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.  This is particularly useful if you are working within a direct marketing role with responsibility for planning media requirements for direct marketing campaigns or offers.

BSBADV602 Develop an advertising campaign

You will learn how to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.

BSBCMM401 Make a presentation

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

BSBCRT401 Articulate, present and debate ideas

This unit assists you to articulate, present and debate ideas using creative techniques in order to provoke response, reaction and critical discussion.

BSBCUS401 Coordinate implementation of customer service strategies

You will learn how to advise, carry out and evaluate customer service strategies for addressing customer needs and problems.

BSBCUS402 Address customer needs

Managing the ongoing relationship with a customer, which includes assisting the customer to articulate their needs, meeting customer needs and managing networks to ensure customer needs are the skills you cover in this unit.

BSBCUS403 Implement customer service standards

This unit describes what is required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation.

BSBFIM501 Manage budgets and financial plans

This unit describes the skills and knowledge you require to undertake financial management within a work team in an organisation. This includes planning and implementing financial management approaches, supporting team members whose role involves aspects of financial operations, monitoring and controlling finances, and reviewing and evaluating effectiveness of financial management processes in line with the financial objectives of the work team and the organisation.

BSBFIM601 Manage finances

You will learn how to undertake budgeting, financial forecasting and reporting requirements, and to allocate and manage resources to achieve the required outputs for the business unit. It includes contributing to financial bids and estimates, allocating funds, managing budgets and reporting on financial activity.

BSBINN601 Lead and manage organisational change

This unit describes the skills and knowledge you require to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.

BSBIPR501 Manage intellectual property to protect and grow business

You will learn how to protect, secure and effectively use intangible assets of value to an organisation. It focuses on establishing and maintaining systems to protect and exploit an organisation’s intellectual property to ensure business growth.

BSBLDR402 Lead effective workplace relationships

Leadership plays a role in developing and maintaining effective workplace relationships. You will learn how to use leadership to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members.

BSBLDR403 Lead team effectiveness

You will learn how to plan and supervise the performance of the team and develop team cohesion. Often this also means provide leadership for the team and bridging the gap between the management of the organisation and the team members.

BSBLDR502 Lead and manage effective workplace relationships

This unit will assist you to lead and manage effective workplace relationships by establishing and managing processes and procedures to support workplace relationships taking into account the organisation’s values, goals and cultural diversity.

BSBMGT407 Apply digital solutions to work processes

You will be able to integrate digital technologies into common management practice.

BSBMGT605 Provide leadership across the organisation

You will demonstrate senior leadership behaviour, and personal and professional competence in this unit. 

BSBMGT616 Develop and implement strategic plans

Establishing the strategic direction of the organisation, sustaining a competitive advantage and enhancing competitiveness, is an outcome you require in this unit. It requires analysis and interpretation of relevant markets, capability assessment of the organisation, and its existing and potential competitors and allies. You will also cover implementation of the strategic plan.

BSBMGT617 Develop and implement a business plan

You will learn the steps required to develop and implement a business plan which assists in determining the effective functioning and success of the organisation.

BSBMKG401 Profile the market

Profiling a target market or market segments in accordance with a marketing plan and to develop market positioning strategies is covered here.

BSBMKG408 Conduct market research

In this unit you will learn how to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

BSBMKG417 Apply marketing communication across a convergent industry

This unit provides you with information required to work effectively in a variety of marketing communication roles within the marketing communication industry.

BSBMKG418 Develop and apply knowledge of marketing communication industry

You will develop the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry.

BSBMKG419 Analyse consumer behaviour

This unit describes the skills and knowledge you require to analyse consumer behaviour to target marketing to specific needs.

BSBMKG501 Identify and evaluate marketing opportunities

The skills and knowledge you require to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations are developed in this unit.

BSBMKG502 Establish and adjust the marketing mix

Determining the optimum marketing mix for a business through analysis of inter-related marketing components is what you will cover in this unit.

BSBMKG506 Plan market research

The skills and knowledge you require to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan is covered in this unit.

BSBMKG507 Interpret market trends and developments

You will be trained to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

BSBMKG514 Implement and monitor marketing activities

This unit describes the skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.

BSBMKG515 Conduct a marketing audit

This unit describes the performance outcomes to prepare for, conduct and report on a marketing audit in accordance with an organisation’s marketing plan.

BSBMKG523 Design and develop an integrated marketing communication plan

This unit provides you with the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

BSBMKG603 Manage the marketing process

This unit describes the skills and knowledge you require to strategically manage the marketing process and marketing personnel within an organisation.

BSBMKG607 Manage market research

You will learn how to prepare for, manage and evaluate market research projects across an organisation in this unit.

BSBMKG608 Develop organisational marketing objectives

The skills and knowledge you require to conduct a strategic analysis to develop organisational marketing objectives are covered in this unit. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

BSBMKG609 Develop a marketing plan

You will research, develop and present a marketing plan for an organisation in this unit.

BSBPMG522 Undertake project work

You will learn what is required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.

BSBRES401 Analyse and present research information

This unit describes the skills and knowledge required to gather, organise, analyse and present workplace information using available systems. You will identify research requirements and sources of information, apply information to a set of facts, evaluate the quality of the information, and prepare and produce reports.

BSBRSK501 Manage risk

The skills and knowledge you require to manage risks in a range of contexts across the organisation or for a specific business unit or area is covered in this unit.

BSBSUS501 Develop workplace policy and procedures for sustainability

Developing approaches to create, monitor and improve strategies and policies within workplaces and engage with a range of relevant stakeholders and specialists is a requirement of leaders and managers. You will develop and implement a workplace sustainability policy and to modify the policy to suit changed circumstances.

BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

This important unit describes the skills and knowledge you will require to implement and monitor the organisation’s workplace health and safety (WHS) policies, procedures and programs in the relevant work area to meet legislative requirements.