Concept music
Concept music
Students visiting a music store as part of their Marketing project work

The marketing and communication sector is concerned with helping businesses understand and communicate better with their clients. A key challenge for the sector has been increasing media fragmentation driven by the emergence of digital and new media and faster internet connections. This is driving the move towards diversified marketing communications companies. Social media such as blogs, discussion forums, video sharing and social networking websites have become a key avenue for communications.

  1. BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION
  2. BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION
  3. BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION

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Our Cert IV in Marketing and Communication program offers you the opportunity to strengthen your skills in both marketing and digital media areas.  Not only will you learn specific marketing concepts you’ll also be given the opportunity to apply this to real situations. You’ll learn about digital media impact, consumer behaviour, as well as managing the important interface with customers.  Marketing is applicable to firms of any size in the manufacturing and service sectors, and to government agencies and non-profit organisations.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091318B

DURATION

One semester (18 weeks of training plus a mid-semester break)

STUDY MODE

Face to face training,  some units may be offered externally/online

TRAINING LOCATION

On campus at Sterling Business College – 65 Newcastle St Perth

ADMISSION REQUIREMENTS

  • Completion of 11 years of schooling or equivalent
  • English proficiency – Please see Entry Requirements for further details

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units – 5 core units and 7 electives.  The elective units will be chosen by Sterling Business College.

Core Units

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBMKG420 Create digital media user experiences
  • BSBMKG421 Optimise digital media impact
  • BSBMKG401 Profile the market
  • BSBMKG408 Conduct market research
  • BSBMKG419 Analyse consumer behaviour
  • BSBRES401 Analyse and present research information

**Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake a range of Diploma level qualifications within the Business Services Training Package, or other Training Packages.

Note: SBC may not offer all qualifications listed above in possible pathways

Employment pathways

After achieving this qualification you will have the knowledge and skills required for administrative/supervisory marketing positions within industry. Possible job titles relevant to this qualification include:

  • marketing officer
  • market research assistant
  • marketing coordinator

DM

BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION

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Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry – and gain expertise in communication, marketing concepts, media planning and social media.You will develop industry relevant knowledge and skills so that you can operate successfully in a marketing environment.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091319A

DURATION

9 months (27 weeks of training plus 2 term breaks)

STUDY MODE

Face to face training,  some units may be offered externally/online

TRAINING LOCATION

On campus at Sterling Business College – 65 Newcastle St Perth

ADMISSION REQUIREMENTS

  • Completion of BSB42415 Certificate IV in Marketing and Communication qualification
  • English proficiency – Please see Entry Requirements for further details

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units – 3 core units and 9 elective units.  The elective units will be chosen by Sterling Business College.

Core Units

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

Elective Units

  • BSBFIM501 Manage budgets and financial plans
  • BSBIPR501 Manage intellectual property to protect and grow business
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG514 Implement and monitor marketing activities
  • BSBADV507 Develop a media plan
  • BSBSUS501 Develop workplace policy and procedures for sustainability

*Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake a range of Advanced Diploma qualifications including the Advanced Diploma of Marketing and Communication.

Note: SBC may not offer all qualifications listed above in possible pathways

Employment pathways

After achieving this qualification students will have the knowledge and skills required for supervisory roles such as: Sales Manager, Marketing Coordinator, Marketing Team Leader, Product Manager, Marketing Manager and Campaign Manager.

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BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

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This course will further develop your practical skills and knowledge in marketing and communication. You will learn to analyse, design and execute judgements using technical, creative, conceptual or managerial competencies. You will develop skills in managing the marketing process by managing market research, developing organisational marketing objectives and developing marketing plans.

On successful completion of the course you may find employment as a marketing officer, marketing research officer and management positions in these areas.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091320G

DURATION

9 months (27 weeks of training plus 2 mid-semester breaks)

STUDY MODE

Face to face training,  some units may be offered externally/online

TRAINING LOCATION

On campus at Sterling Business College – 65 Newcastle St Perth

ADMISSION REQUIREMENTS

  • Completion of a BSB52415 Diploma of Marketing and Communication qualification
  • English proficiency – Please see Entry Requirements for further details

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units – 3 core units and 9 electives.  The elective units will be chosen by Sterling Business College.

Core Units

  • BSBADV602 Develop an advertising campaign
  • BSBMGT616 Develop and implement strategic plans
  • BSBMKG609 Develop a marketing plan

Elective Units

  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBFIM601 Manage finances
  • BSBMGT617 Develop and implement a business plan
  • BSBMGT605 Provide leadership across the organisation
  • BSBMKG603 Manage the marketing process
  • BSBMKG607 Manage market research
  • BSBMKG608 Develop organisational marketing objectives
  • BSBSUS501 Develop workplace policy and procedures for sustainability
  • BSBRSK501 Manage risk

**Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake studies at higher education level.

Employment pathways

After achieving this qualification you will have the knowledge and skills required for senior marketing/supervisory positions within industry such as Marketing Manager, Client Services Director, Marketing Director, Marketing Strategist, Client Services Executive.

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