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COURSE DESCRIPTION
This course aims to provide the skills required to act as a middle level
manager in the marketing sector and be responsible for the design, execution and analysis
of marketing programs within an organisation.
COURSE DURATION
1.5 years (includes BSB41307 Certificate IV in Marketing and BSB51207 Diploma
of Marketing)
ADMISSION REQUIREMENTS
Completion of Year 12 or equivalent
EMPLOYMENT
OPPORTUNITIES
Graduates without prior
work experience would expect to find employment as marketing trainees,
marketing assistants, assistant product/market managers and sales
representatives.
Graduates with related work
experience may find marketing roles such as marketing manager, product
manager or marketing
director.
COURSE UNITS*
BSBMKG603B Manage the marketing process
BSBMKG607B Manage market research
BSBINN601A Manage organisational change
BSBMGT608B Manage innovation and continuous
improvement
BSBMGT605B Provide leadership across the
organisation
BSBMKG608A Develop organisational marketing
objectives
BSBMKG609A Develop a marketing plan
BSBRSK501A Manage Risk
* Course units may
vary
COURSE
UNITS*
BSBMKT601A
Develop marketing strategies
BSBMKT602A
Develop a marketing plan
BSBMKT603A
Manage the marketing process
BSBMKT604A
Develop and manage direct marketing campaigns
BSBMKT605A
Evaluate international marketing opportunities
BSBMKT606A
Manage international marketing programs
BSBMGT601A
Contribute to strategic direction
BSBMGT604A
Manage business operations
* Course
units may vary slightly
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