Marketing

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  1. CERTIFICATE IV IN MARKETING
  2. DIPLOMA OF MARKETING
  3. ADVANCED DIPLOMA OF MARKETING

Sterling Business College Marketing courses promote a thorough understanding of the key components of the marketing mix (pricing, promotion, product, people and place) in both the services and commercial product areas. Students will learn to understand and manage the important interface with customers. Marketing is applicable to firms of any size in the manufacturing and service sectors, and to government agencies and non-profit organisations.

Marketing image 1BSB41307 CERTIFICATE IV IN MARKETING (CRICOS Code: 043685K)

This course provides students with a broad range of management and marketing skills. Graduates would expect to find employment in sales and marketing positions. The Diploma of Marketing follows from the Certificate IV in Marketing.

DURATION - One Semester – 18 weeks

ADMISSION REQUIREMENTS – Completion of 12 years of schooling or equivalent

COURSE UNITS

  • Organise meetings
  • Conduct market research
  • Profile the market
  • Analyse consumer behaviour for specific markets
  • Monitor a safe workplace
  • Make a presentation
  • Coordinate implementation of customer service strategies
  • Address customer needs
  • Establish networks
  • Explore and apply the creative design processes to 2D forms

**Please note: course units may vary

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BSB51207 DIPLOMA OF MARKETING (CRICOS Code: 072023G)

The Diploma of Marketing is delivered with a clear focus on developing sound verbal and non verbal communication skills which are essential in a marketing environment. Students undertaking the Diploma of Marketing are encouraged to implement team building strategies, understand the optimal Marketing Mix and identify new and emerging opportunities for business.

At the completion of this course, students will be competent in their application to a marketing department. The Diploma of Marketing forms the first basic steps in developing a career in a marketing environment. Those students wishing to further their qualifications will be well positioned to enter the Advanced Diploma of Management.

DURATION - One Semester – 18 weeks

ADMISSION REQUIREMENTS - Certificate IV in Marketing or equivalent

COURSE UNITS

  • Build international client relationships
  • Build international business networks
  • Plan market research
  • Interpret market trends and developments
  • Implement and monitor marketing activities
  • Develop a media plan
  • Identify and evaluate marketing opportunities
  • Establish and adjust the marketing mix

**Please note: course units may vary

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BSB60507 ADVANCED DIPLOMA OF MARKETING (CRICOS Code: 072009F)

This course will further develop your practical skills and knowledge in marketing. You will learn to analyse, design and execute judgements using technical, creative, conceptual or managerial competencies. You will develop skills in managing the marketing process by managing market research, developing organisational marketing objectives, evaluating international marketing opportunities and developing marketing plans.

DURATION - One Semester – 18 weeks

ADMISSION REQUIREMENTS - Diploma of Marketing or equivalent

COURSE UNITS

  • Manage the marketing process
  • Manage market research
  • Manage organisational change
  • Manage innovation and continuous improvement
  • Provide leadership across the organisation
  • Develop organisational marketing objectives
  • Develop a marketing plan
  • Develop and implement strategic plans

**Please note: course units may vary

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