Concept music
Concept music
Students visiting a music store as part of their Marketing project work
  1. BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION
  2. BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION
  3. BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

Our marketing and communication programs offer you the opportunity to strengthen your skills in both marketing and common business areas.  Not only will you learn specific marketing theory you’ll also be given the opportunity to apply this to real situations. You’ll learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour, as well as manage the important interface with customers.  Marketing is applicable to firms of any size in the manufacturing and service sectors, and to government agencies and non-profit organisations.

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A book launch at Sterling!

BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION

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This course will provide you with a broad range of management and marketing skills. The course aims to prepare you for later employment opportunities in sales and marketing and for further studies in the Diploma and Advanced Diploma levels.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091318B

DURATION

One semester (18 weeks of training plus a mid-semester break)

ADMISSION REQUIREMENTS

Completion of 12 years of schooling, completion of a Certificate III qualification, or equivalent

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units – 5 core units and 7 electives.  The elective units will be chosen by Sterling Business College.

  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBCUS401 Coordinate implementation of customer service strategies
  • BSBLDR402 Lead effective workplace relationships
  • BSBMKG401 Profile the market
  • BSBMKG408 Conduct market research
  • BSBMKG419 Analyse consumer behaviour
  • BSBCUS402 Address customer needs
  • BSBRES401 Analyse and present research information

**Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake a range of Diploma level qualifications within the Business Services Training Package, or other Training Packages.

Note: SBC may not offer all qualifications listed above in possible pathways

Employment pathways

After achieving this qualification you will have the knowledge and skills required for administrative/supervisory marketing positions within industry. Possible job titles relevant to this qualification include:

  • marketing officer
  • market research assistant
  • marketing coordinator
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Katherine, one of our favourite trainers.

BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION

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Marketing is a challenging, exciting, dynamic and creative area of work and study.  You will develop industry relevant knowledge and skills so that you can operate successfully in a marketing environment. The Diploma of Marketing forms the first steps in developing a career in a marketing environment.

You will carry out a range of workplace based activities such as conducting customer research, website design and electronic marketing communications, writing a small business marketing plan and developing promotional programs.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091319A

DURATION

9 months (27 weeks of training plus 2 term breaks)

ADMISSION REQUIREMENTS

Completion of BSB42415 Certificate IV in Marketing qualification.

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units – 3 core units and 9 elective units.  The elective units will be chosen by Sterling Business College.

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
  • BSBFIM501 Manage budgets and financial plans
  • BSBIPR501 Manage intellectual property to protect and grow business
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG515 Conduct a marketing audit
  • BSBSUS501 Develop workplace policy and procedures for sustainability

*Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake a range of Advanced Diploma qualifications including the Advanced Diploma of Marketing and Communication.

Note: SBC may not offer all qualifications listed above in possible pathways

Employment pathways

After achieving this qualification students will have the knowledge and skills required for supervisory roles within a marketing consultancy or within an in-house marketing team at a large organisation.

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BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION

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This course will further develop your practical skills and knowledge in marketing. You will learn to analyse, design and execute judgements using technical, creative, conceptual or managerial competencies. You will develop skills in managing the marketing process by managing market research, developing organisational marketing objectives, evaluating international marketing opportunities and developing marketing plans.

On successful completion of the course you may find employment as a marketing officer, marketing research officer and management positions in these areas.

TRAINING PACKAGE STATUS – current

CRICOS COURSE CODE – 091320G

DURATION

9 months (27 weeks of training plus 2 mid-semester breaks)

ADMISSION REQUIREMENTS

Completion of a BSB52415 Diploma of Marketing and Communication qualification.

COURSE UNITS

To achieve this qualification you will be required to successfully complete 12 units.  3 core units and 9 electives.  The elective units will be chosen by Sterling Business College.

  • BSBMKG609 Develop a marketing plan
  • BSBADV602 Develop an advertising campaign
  • BSBMGT616 Develop and implement strategic plans
  • BSBFIM601 Manage finances
  • BSBINN601 Lead and manage organisational change
  • BSBMGT605 Provide leadership across the organisation
  • BSBMGT617 Develop and implement a business plan
  • BSBMKG603 Manage the marketing process
  • BSBMKG607 Manage market research
  • BSBMKG608 Develop organisational marketing objectives
  • BSBRSK501 Manage risk
  • BSBSUS501 Develop workplace policy and procedures for sustainability

**Please note: course units may vary

Read more about each unit

PATHWAYS

Study pathways

After achieving this qualification you may choose to undertake studies at higher education level.

Employment pathways

After achieving this qualification you will have the knowledge and skills required for senior marketing/supervisory positions within industry.

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